Collins English-English Dictionary

brand [brænd]

1. 1. n a particular product or a characteristic that serves to identify a particular product

2. 2. n a trade name or trademark

3. 3. n a particular kind or variety

   he had his own brand of humour

4. 4. n an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership

5. 5. n an iron heated and used for branding animals, etc

6. 6. n a mark of disgrace or infamy; stigma

   he bore the brand of a coward

7. 7. n a burning or burnt piece of wood, as in a fire

8. 8. n [archaic or poetic] a flaming torch

9. 9. n a sword

10. 10. n a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae

11. 11. vt. [tr] to label, burn, or mark with or as with a brand

12. 12. vt. to place indelibly in the memory

    the scene of slaughter was branded in their minds

13. 13. vt. to denounce; stigmatize

    they branded him a traitor

14. 14. vt. to give a product a distinctive identity by means of characteristic design, packaging, etc

15. 15. vt. [Etymology] Old English brand-, related to Old Norse brandr, Old High German brant; see burn¹