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轰动效应。

Extravagant or eccentric outfits create publicity and prestige that help sell more affordable (and profitable) perfume and cosmetics bearing the house name. [Source: Web Examples ]

奢侈或古怪的时装会产生轰动效应，提高厂家的声望，而这将有助于促销同一品牌中用户买得起（以及厂商有利可图的）的香水以及化妆品。

The two papers did not cause an immediate stir.

这两篇文章没有立即引发轰动一时的效应。